Unconditionally beautiful.
Where beauty meets function. Meet The Serif, a timeless TV that combines iconic design with brilliant 4K viewing. Imagined by award-winning designers the Bouroullec Brothers, The Serif TV looks unconditionally beautiful from every angle and feels at home in any space. And when it comes to 4K TV entertainment, you’ll experience the brilliance of watching everything in truthful colour and incredible glare-free 4K detail on the ground-breaking QLED Matte TV Display*.
*Certified as glare-free (reflection, discomfort and disability glare) by UL.
